Coworth Park

We like the fact that we can place smaller and very frequent orders with JSD – we hold stock at Coworth Park and have the added reassurance that they also retain top-up stock in their own warehouse located close by.

Coworth Park

Dorchester Collection hotels are landmarks of individuality, prestige and comfort, attracting those accustomed to the finer things in life. At exclusive Coworth Park on the borders of Windsor Great Park, they are blending the warmth and comfort of a traditional country house hotel with an eccentric spirit that is undeniably English and irrefutably modern.

After JSD had successfully redeveloped an existing hotel uniform range for 45 Park Lane in 2011-12, the Dorchester Collection invited us to re-engineer all the garment ranges worn by front of house and housekeeping at Coworth Park, with its world class polo grounds.

Led by the dedicated JSD account manager, our team talked first to the hotel’s management and staff wearing the range, to get their feedback and discover where we could make improvements. Dorchester Collections wanted to keep the overall look, which was universally admired – our task was to improve on wearability, both comfort and fit, and to produce garments that would be more durable, whilst still retaining and enhancing the 5 star effect. JSD went through two sample stages to get it absolutely right, adapting designs to improve considerably on what had gone before.

For front of house, we developed a beautiful poly/wool lycra country tweed fabric hacking jacket, with matching heavy tweed waistcoat with satin back for both men and ladies. Both design and fabrics were re-engineered: we introduced stretch trousers and more stretch in tops, to improve mobility. The co-ordinating soft blue t-shirts match the hotel interiors and complete the layered look. Uniforms for housekeeping were similarly revisited, retaining the colour scheme of pistachio green with chocolate brown contrast.

A critical issue for Coworth Park in the past had been overly long lead times that had impacted adversely on their operation. We solved that swiftly, by appointing a manufacturer in East London. We make in standard unit sizes and the hotel itself employs a tailor in-house to alter the garments as required. As soon as a new member of staff is recruited, a bespoke uniform is created. It’s all part of the excellent service delivery by JSD at Coworth Park.