The expertise of JSD, combined with our employees’ input, has created a 21-piece uniform collection in sizes 10 to 30 that offers flair with functionality whatever the job role.
JSD made it to the shortlist of three, after Gatwick Airport identified six corporate clothing specialists to design a new clothing collection for its staff. Then we embarked on the most intensive design consultation we had ever experienced! In a unique competitive tendering process – involving us in full design of every uniform piece – 1,400 Gatwick employees looked at all the submitted items and voted for their favourites. Three out of every four chose JSD designs!
“Our employees’ input was crucial at every stage of the process, and ensured that the new staff uniforms combine flair with functionality, and make staff proud to work for the world’s busiest single runway airport,” says Tina Oakley, HR Director at Gatwick. Determined to build on the airport’s £12 million brand redesign, its management had asked the experts – their own people – what was wrong with the existing wardrobe, and what would put it right?
As well as this vital employee sign-up, it was our in-house design process – plus the fact that JSD was prepared to ‘hand-hold’ the Gatwick team throughout the year-long process – that won us the contract. JSD designed an immensely flexible 21-piece collection – catering for all body shapes, with sizes ranging from 10 to 30. This allows Gatwick staff to select the items that are most comfortable and fit for purpose, and that make them look and feel their best. A strong teal with purple was chosen – less formal than standard corporate clothing colours – so that employees could be identified by their uniforms at all times within the airport environment. It really is ‘Gatwick at a glance’.
The JSD designs reflect both the employees’ need for individuality, and their diverse job roles – from airfield operations and engineering to terminals and security. The practical garments are stylishly relaxed, with striped and plain shirts, polo shirts, striped neck scarves and, for the first time, dresses. Chic outerwear coats with detachable lining complete the layering options. In addition, we designed three bags for staff to carry equipment specific to each job role.
The uniform rollout to staff was in branded suitcase boxes. And JSD worked with Gatwick to create a Look Book magazine guide, showing employees how to wear the uniforms and to look their best. There is also a section on how to keep the garments created by JSD looking great.